At a time when the World is gripped with economic instability and environmental collapse, the most powerful nation on earth finds itself unable to take on a leadership position because it is consumed by a civil war of ideas and a crisis of identity.

Without a common narrative to spur national purpose, the United States is fast losing the moral authority and intellectual muscle to confront grave and looming global threats.

At the start of the 21st century humanity faces some of the most pressing challenges in history: The climate collapse, the encroaching water crisis, the depletion of natural resources, the loss of species diversity, and the breakdown of political culture. What unifies these crises?

In the long journey of history, humanity has become increasingly disconnected from the natural world on which all life depends. Since the rise of the corporate structure, the moneyed interests have made a concerted effort to create a reality that protects profits at the expense of societal good. In order to maintain and grow this grip over the masses, the power elites have engaged in a massive assault on the planet while enhancing the worst qualities of the human animal: our inherent narcissism and self-involvement. By institutionalizing and exploiting humanity’s greed through the alchemy of advertising and fear-mongering, the corporatists have created a culture of ignorance that threatens humanity’s future. But this is only possible through owning and manipulating the narrative about who we are.

This website is a forum of ideas designed to re-connect us to a common purpose by reminding us of terms and topics so common-place in the cacophony of media rhetoric that they have lost their meaning or power to inspire. We have lost a reverence for the profound challenge of living in a cooperative and functioning society, acting instead like a spoilt child in a perpetual tantrum.

I do not have all the answers, but I am very sure that I am no less qualified to have an opinion than many of the hacks and hucksters in government and the media today. Every citizen has a right to an opinion, yes, even those damn liberals in Hollywood. What we should demand from every voice is that the arguments be considered and thoughtful.

Life Inc: How Corporatism Conquered the World, and How We Can Take It Back by Douglas Rushkoff